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| GSND 5122 - Business Models in the Game Industry |
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Examines the underlying business structure of the interactive digital entertainment industry and the characteristics of the various participants, notably developers and publishers. Seeks to deliver insight into key business models within the game industry and how the economic challenges interact. Explores the game business landscape across the industry spectrum, ranging from AAA, mobile, casual to indie development. Examines market strategies currently in practice and how they are linked with game analytics. Topics range from retail vs. online, free-to-play modes vs. pay-to-play, as well as basic monetization and distribution channels. Designed to serve as an overview of the various stakeholders in the industry and how they interact.
1.000 Credit hours 1.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Seminar Art and Design Department Course Attributes: GS Col of Arts, Media & Design |