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| GSND 5122 - Business Models for Creative Media |
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Examines the underlying business structure of the interactive digital entertainment and creative media industry and the characteristics of the various stakeholders─notably creators, developers, studios, and publishers─and how they interact. Seeks to deliver insight into key business models within the creative media industry and their economic challenges. Explores the business landscape across the industry spectrum, from independent creators and small studios to midsize companies and major corporations. Examines market strategies currently in practice and how they are linked with analytics. Topics range from retail vs. online as well as basic monetization and distribution channels.
1.000 Credit hours 1.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Seminar Art and Design Department Course Attributes: GS Col of Arts, Media & Design Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Colleges: Coll of Soc Sci & Humanities College of Engineering College of Science Coll of Arts, Media & Design Khoury Coll of Comp Sciences Must be enrolled in one of the following Classifications: Senior Graduate |
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