Detailed Course Information |
Fall 2024 Semester
Jul 09, 2025 |
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| MKTG 4604 - Creating Business Value with Data and AI Technologies |
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Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation.
4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Business Admin Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Classifications: Senior Junior |
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